Search Engine Optimization (SEO)

Search engines are the primary connection between user needs and online solutions. This course provides technical and strategic training in Search Engine Optimization (SEO), explaining how search algorithms crawl, index, and rank web content. You will learn how to identify keywords with search volume, structure content hierarchies, and evaluate site errors.

Throughout the program, you will work on live sites, practicing how to optimize metadata, crawl structures, and map keywords to content clusters. We cover tools such as Google Search Console, Google Analytics 4, and site auditing applications. By graduation, you will understand how to formulate search ranking campaigns, resolve crawl errors, and generate performance reports suitable for marketing agencies or business clients.