Digital Marketing

Modern commerce is driven by digital visibility and customer acquisition. This course provides an in-depth, hands-on exploration of digital marketing, teaching students how to plan, launch, and optimize campaigns across search, social, and email channels. You will study user psychology to map the buyer's journey and analyze demographic data to create target buyer personas.

Throughout the program, you will transition from strategic frameworks to practical dashboards, learning how to configure web analytics, organize editorial content calendars, and track paid media expenditures. By graduation, you will have completed a client-ready campaign portfolio demonstrating your ability to build organic search visibility, execute paid search/social advertising, and optimize landing pages to drive conversions.